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‘Survive and Thrive’ keynote panel highlights 2013 PlacerGROWN Farm Conference

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PlacerGROWN Farm Conference

When: 8 a.m. to 3 p.m. Saturday, Jan. 26

Where: Lincoln High School, 790 J St., Lincoln.

Cost: $40 if attendees pre-register by Jan. 18; $50 after that date.

Info: Details for admission and registration are available at the PlacerGROWN website at www.placergrown.org. More conference information is available at www.ucanr.org/sites/pgffc/.

The theme of the 2013 PlacerGROWN Farm Conference is “Survive and Thrive.” The conference will be held from 8 a.m. to 3 p.m. Saturday, Jan. 26, at Lincoln High School.

The keynote part of the conference will feature a panel that will discuss trends over the next five to 10 years on the topics of land use, water, regulations, local farms, demographics and marketing of local food.

Participants will be provided an opportunity to respond to each panel member’s presentation by using clickers. On the screen will be slides on possible implications of what the audience just heard, along with potential responses. Participants can use their clicker to vote on the implications and responses they think are most likely to happen. There will be discussion on the results with the audience.

After the keynote will be two workshops sessions, one before and one after lunch. Workshops will run for one hour and 15 minutes. Workshops include:

• Display ideas and interactions with customers that can improve sales

• Developing effective messages for different demographic groups in your area

• Things to consider in becoming effective at direct marketing

• Understanding selling wholesale and its potential in expanding your sales

• How to project profit and cash flow before the beginning of your production year

• Production planning based on economic and cash flow projections

• Learning how social media can improve sales

• Determining your niche meat marketing costs

• Developing your niche meat business

Registration fee includes a continental breakfast, proceedings, trade show, keynote panel, workshops and lunch.

 

Email marketing and social media workshops

The PlacerGROWN Farm Conference will feature two workshops on the use of social media as a marketing tool for farmers.

Constant Contact (www.constantcontact.com) workshops at the PlacerGROWN Farm Conference are scheduled. The workshops will focus on integrating both email and social media as part of marketing efforts. Many people may already may be using some of these tools in helping market their products and associated events, while other are considering getting started. This workshop will help attendees understand what this can add or enhance current marketing efforts.

Constant Contract trainer Maureen Dudley will conduct the two workshops. She holds a degree in communications from Brigham Young University. Dudley cut her teeth in the public relations office of the California Department of Education. She then went on to a varied career in communications, including journalism, community outreach, media relations, public speaking and grassroots campaign leadership. Drawing on more than 20 years of communications experience, she has taught hundreds about email marketing and social media best practices through her presentations. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact email marketing. Her monthly small business newsletter, “Maureen’s Marketing Moment,” is read worldwide.

According to one farmers market in Belleville, Ill., they have a 30 percent open rate on their email newsletters and 10 percent redemption rate on coupons. Their email newsletter list has 6,000 subscribers. They state this is far above their normal coupon redemption rate.

These social media workshops will be part of 10 workshops to be held Jan. 26. For more information, including registration, visit www.placergrown.org/wp/ or www.ucanr.org/sites/pgffc, or call PlacerGROWN at (530) 889-7398 or UC Cooperative Extension at (530) 889-7385.