And action - Rocklin reels in own theater

By: Lauren Gibbs, The Placer Herald
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Rocklin movie-goers won’t have to cross the city border much longer to see new releases on the big screen. A 16-screen theater is expected to open in September 2010, with construction starting in early spring. The theater is anticipated to fill part of the vacancy left by Mervyns in the Blue Oaks Town Center located on Lonetree Boulevard. The center is no stranger to empty lots, with the recent vacancy by Johnny Carino’s and unfilled storefronts. And across the center, Blue Oaks Marketplace has struggled with closings such as The Melting Pot and Sierra Roasting Company. But within the center and surrounding centers, lies a handful of restaurants and shops that could benefit from the customers a movie theater could draw. Chili’s and Johnny Garlic’s sit across the intersection, while recently-opened The Chef’s Table draws diners to Blue Oaks Marketplace. Within Blue Oaks Town Center, in addition to Dollar Tree, Stein Mart and RC Willey, are restaurants including Chevy’s Fresh Mex, Lucille’s Smokehouse Bar-B-Que and more. Rocklin Mayor Scott Yuill said the theater has been approved by the city and been given the “green light” to proceed. Yuill said he is “thrilled” with the new addition to the city. Yuill said he thinks the new theater will drive more foot traffic to the businesses and restaurants within the center. In a down economy, this could be a positive move for the city, he said. Blue Oaks Town Center Stadium 16 Cinemas will feature high-back rocking chair seating, extra-wide aisles, 3,000 seats and movie snacks including fresh-popped popcorn, drinks and candies. All screens will feature high-definition images and be fully equipped with 3-D capabilities. Santa Rosa Entertainment Group, a family-owned cinema operator, has joined with the shopping center to construct the theater, one of more than 130 movie screens the company operates within California.