California Carpet Center moves to Rocklin

You’ll be floored by their commitment
By: Bridget Jones, Special to The Placer Herald
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Providing quality and respect to the local community is the goal of California Carpet Center in Rocklin. “(Our goal is) to provide a higher level of service and to stand behind our quality of work,” said Pam Saldivar, co-owner of California Carpet Center. “We see these people at school, church, the grocery store; we need to be proud.” California Carpet Center is a local member of Abbey Carpet & Floor, a national flooring company. Garry Helmer and Carlos Lara started California Carpet Center, Inc. in 1999. Saldivar became the third owner about three and a half years ago. The Rocklin store opened in May after moving from its location of nine years in Roseville. The store sells various types of flooring and countertops including carpet, wood, granite and laminate, for residential homes and businesses. It also specializes in window coverings. Saldivar said California Carpet Center is not just a store for customers to come and buy materials. “It’s a full-service design center,” she said. “We have a designer on staff and we also have sales people that have years and years of experience.” The store also features examples of a fully-constructed kitchen, bathroom and meeting/breakroom to present ideas of what materials and styles are available. Custo-mers can view and purchase various items in the store’s stock area. Saldivar said in-store stock is helpful when customer’s homes have been damaged or extra material is needed on a project, and there isn’t enough time to place an order. Employee Dustin Ogden said there are several reasons why California Carpet Center is a unique business. “I think most important, we’re different in that we have an exceptional group of installers that we’ve hand-picked … and really they’re the face of our business,” Ogden said. “In addition to that, (there is) the option to be full service and also the ability to help with residential and commercial customers … and all at a competitive price.” Lara said that the company sees its customers as individuals, and understands the design that is right for one customer may not be right for another. “Listening and looking at what the customer wants to do is really important,” Lara said. Saldivar said because of this, employees take time and make the extra effort to get to know their customers. “Our designers will even go out on site,” she said. Lara said his business is an important one in our country’s economic situation. “In today’s market, people aren’t selling their houses,” Lara said. “They’re improving their houses and staying where they’re at.” He also said his store is simply more convenient for customers in that they only have to visit one location to buy all the materials they need to design their rooms, and this makes the experience less frustrating. “That way the right hand knows what the left hand is doing,” he said. Lara is grateful for the support his customers have given him. “Ten years of being in business and what’s carried us through for the most part is the referral repeat,” Lara said.