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City adds staff to oversee long-term planning

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The city of Rocklin has established the Office of Long-Term Planning and Sustainability. Under the direction of the city manager, staff members in this office will coordinate and monitor activities associated with economic and social development. In partnership within and throughout the community, staff will develop an economic vision that will identify and acknowledge the city?s strengths and weaknesses; outline sustainable strategies for growing the economy; identify target industries and strategic investment locations to ensure a positive return on investment to the community; and build partnerships for sustainable economic development that cannot occur in a vacuum, reports city manager Ricky A. Horst. ?Development is a matter of human energies rather than of economic wealth, and the generation and direction of human energies is the task of management,? Horst said. Team members appointed to this office are Eric J. Harper, economic development manager for business development and facilitation; and Leslie Woodman, small business development coordinator. Eric Harper has worked for the city since July 2010 as an administrative analyst. He is a candidate for a Master of Arts Degree in Public Policy and Administration (December 2011), and holds a B.A. degree in government from California State University, Sacramento. Prior to joining the city, Harper served as an associate budget analyst for the California Department of Finance. Leslie Woodman has worked as the housing coordinator for the city of Rocklin since August 2005. She holds a B.A. degree in public administration with a minor in economics from California State University, Chico. Prior to joining the city, Woodman served as an economic development specialist for Grass Valley and has worked for the Nevada County Contractors Association and as a client executive for Burson-Marsteller implementing media strategies to enable clients to meet their overall business objectives. The City Manager?s Office of Long-Term Planning and Sustainability will work to keep this city livable, by acting on two overarching approaches to economic vitalization; strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy. ~ Staff report