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Delyon’s financial planning a ‘calming voice’ for community

By: Teresa O'Hanlon, Placer Herald Correspondent
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Rocklin financial planner Gene Delyon of Edward Jones has good reflexes and can field incoming market numbers in both the fair and the foul zone. Delyon recently celebrated 20 years as a Rocklin financial advisor, managing $100 million in assets, and is most proud of his passion to help people, especially through tough times in the market. A former professional baseball player, Delyon’s experience playing third base for the San Diego Padres gave him a strong arm on the field and in finance. “I was always interested in my investments, my stocks, my mutual funds,” Delyon said. “As a professional baseball player, I had a little money at a young age and I used Edward Jones in those days to manage my money.” Benched after a couple of sports injuries, Delyon was happy to move to Rocklin to live near his parents, raise his family and start knocking on doors. “Financial planning sounds like a prestigious job, but it’s nothing like the movie Wall Street,” remembered Delyon. “I can tell you this, I wore out three pairs of shoes knocking on doors in 1989. In those days there weren’t any other financial advisors in this area.” With support from his wife, Lani, and city leaders including the late Mayor Clarke Dominguez, Delyon worked on financial policies for the city of Rocklin and the Sierra College Foundation. “We were very proud to underwrite the Rocklin High School bonds,” Delyon said. “About 45 million in local bonds. It was nice for local people since they’re taxed on that to actually own the bonds.” Rocklin City Councilman Peter Hill said it’s wonderful to have local business support the community. “The key thing is Gene’s had a business here for 20 years, been successful and participated in his community,” Hill said. “That is the essence of being a good citizen.” In recent years, Delyon has focused on keeping clients in the market during tough economic times and encouraging realistic retirement expectations. While he watches a number of baby boomers spend beyond their means, he is eager to see how Generation X might get creative with the adversity in today’s financial world. Delyon’s son Nick also works in the financial industry and plans are underway to establish a team setting at Edward Jones in Rocklin. “I think the one point I’m proudest of is that I’ve been a calming voice in the face of people screaming on TV,” Delyon said. “I feel really good about that. Hopefully I’ve brought a voice of calm to this industry in troubled times. Just helping people has been the best part of the job.” Gene Delyon of Edward Jones Celebrating 20 years of financial planning in Rocklin Where: 6801 Five Star Boulevard Suite A, Rocklin Contact: (916) 624-0201