Fir real:  Rocklin tree lot opens soon

Doug's finds new home on Pacific Street
By: Krissi Khokhobashvili, Placer Herald editor
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A holiday tradition for 31 years continues this year at a new location – Doug’s Cut Christmas Trees has moved to Pacific Street.

Rocklin resident Doug Jackson started his Christmas tree business in Auburn and then moved to Rocklin, where he sold trees on Rocklin Road and at the corner of Sunset and Whitney before “retiring.” So many people asked him to stay open that he obliged by “unretiring,” and this year opened his new location.
“We have the best quality, best service and best price,” Jackson said proudly as he walked through the lot that will be full of firs and open to the public Nov. 20.
Jackson’s 6-8 foot trees sell for $21.65, and he offers Douglas firs, noble firs, grand firs, silver tip, wreaths, table tops, fire retarding and flocking. He also fresh-cuts every tree and uses a machine to shake off excess needles, along with netting each tree for a cleaner trip home.
The trees will arrive weekly, traveling from Oregon and Washington.
“This year we’ll open with probably close to 1,700, 1,800” trees, said Bill Lavernik, who has worked for Doug’s Trees for 18 years. Jackson expects to sell 5,000 trees this year.
In addition to Christmas trees, Jackson will sell Placer-grown mandarin oranges at the lot. He said that while he had several offers to set up shop in Roseville, he wanted to stay in Rocklin because here is home.
Jackson added that customers also appreciate the prices, and said that when he first opened 31 years ago, he was baffled as to why some customers started crying as they paid for their trees. When he asked them why they were crying, he remembered, one replied, “Because you’re the only businessman who would do something like this for us. … Without you, we wouldn’t have a Christmas.”
Doug’s Christmas Trees
Where: 5465 Pacific Street
Opens: 9 a.m. Nov. 20; lot will open at 9 a.m. daily
Info: (916) 521-7846
Tree tips from the experts
• Make a fresh cut on the butt of the tree to open up pores that have been clogged by sap. Cut at least half an inch, to where the surface is creamy white, not yellow or brown. Without a fresh cut, the tree won’t be able to absorb water.
• Put the tree in water as soon as possible. Doug’s Trees employee Bill Lavernik recommends using filtered or distilled water: “Try not to use tap water, because sometimes they send a lot of chlorine through it and it will fry your tree.”
• Put the tree in a sturdy stand that will hold at least a gallon of water.
• If the tree isn’t going into the house right after purchase, store it in a bucket of water on a cool porch or patio, away from wind and sun.
• An average tree may consume between a quart and a gallon of water per day. Add water daily.
• Miniature lights produce much less heat and reduce the drying effect upon a tree.
• Check lights for frayed or cracked wire insulation and broken sockets. Don’t attempt to repair a light set; throw away and buy a new one.
• Always turn off the tree lights when leaving the house or retiring for the night.
• Place the tree away from heat sources, including radiators, television sets and sunny windows.
• Never burn any part of a Christmas tree in a wood stove or fireplace.
~ Source: Northwest Christmas Tree Association; California Christmas Tree Growers