Horizon West appoints director

Business brief
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Joe Gentilcore of Freemont has been named executive director of Horizon West — Foothill Oaks skilled nursing facility in Auburn. Gentilcore has 25 years experience in the assisted and skilled nursing industry and prior to joining Rocklin-based Horizon West he was a consultant for numerous organizations throughout California. He has experience managing long-term care facilities in the Bay Area, Southern California and in Ohio. “I got into this field because I enjoy the opportunity to make a difference in a senior’s life and how they are cared for,” Gentilcore said. “I have assisted many small companies when a change in ownership occurs, setting up company procedures and helping to find resources for social services.” Gentilcore said the most important job a skilled nursing administrator has is to care for the health, welfare and safety of the facility’s residents and their families and to have respect for everyone. Gentilcore can be reached at (530) 888-6257.