Invest in your pride, buy local

By: Jon Brines, Placer Herald Correspondent
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My wife pointed out to me the other day that Baja Fresh in the Rock Creek Plaza on Park and Sunset had closed for good and I felt shocked and disappointed. Shocked that I hadn’t noticed and also disappointed another Rocklin business had left. While I have no idea why they left, their departure is a symptom of a trend and I could have done my part to help keep them open. The economy has put a pinch on people’s pockets and everyone is trying to hold on to what they have. In the last quarter of 2010, Rocklin’s region has a retail vacancy rate of 14.2 percent, according to a published report by CB Richard Ellis (CBRE). Last fall’s council race prompted many candidates to declare their policies will be business friendly. Some complain Rocklin is a bedroom community where people live but shop, eat and work somewhere else and it’s always going to be that way. Downtown planners have said for ages that we need to make Rocklin a destination. But an erosion of the tax base has shrunk city services and its work force who work for us. Remember we even lost things like the Rocklin Jubilee. I think it’s time Rocklin residents started being a part of the solution. Each one of us can do our part to invest in our wonderful community we love. It’s time for me to be part of the solution. Beyond the parks and the schools, I love Rocklin because of things like the picturesque Rocklin moraine, the good people who live here like the Rocklin Residents Unite for Fido, or RRUFF, that are helping to create Rocklin’s first dog park, the spectacle of the yearly sheep and goat wildfire prevention chow down and that magnificent rock at the corner of Hanover and Kali Place that just screams, “I am Rocklin.” I hope you will join me and vow, right now, to invest in your pride, invest in your community and vow to keep your dollars in Rocklin. I want to support the tax base here to keep our parks maintained, our city services flowing and let businesses know, yes even chain restaurants, that I want them here and I want them to tell their business buddies to come here and invest in Rocklin. There are great family owned businesses that need our support. Have you tried the brunch at Rubino’s Ristaurante, Grandma’s Chicken Tortilla soup at Rudy’s Mexican Gourmet or the coconut shrimp at Wood’ys? If you want to eat at McDonald’s or buy Christmas decorations from Ace Hardware or even a diamond ring from the local jeweler, don’t go to Roseville. Support those Rocklin business locations, even if you have to go out of your way, it is worth it. We’ve got an incredible gem here in Rocklin and it’s time people stood up and said, “Yes, I want to hold on to what we have and I’m going to make my dollar count.”