Niche meat marketing workshops at PlacerGROWN Farm Conference

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PlacerGROWN Farm Conference

When: 8 a.m. to 3 p.m. Saturday, Jan. 26

Where: Lincoln High School, 790 J St., Lincoln.

Cost: $40 if attendees pre-register by Jan. 18; $50 after that date.

Info: Details for admission and registration are available at the PlacerGROWN website at More conference information is available at

The PlacerGROWN Farm Conference will feature two workshops on niche meat marketing for farmers and ranchers.

The theme of the 2013 PlacerGROWN Farm Conference is “Survive and Thrive.” This conference will be held from 8 a.m. to 3 p.m. Saturday, Jan. 26, at Lincoln High School. The conference is co-sponsored by UC Cooperative Extension and PlacerGROWN. Additional support is provided by USDA Risk Management Agency. The workshops will cover the following information:


Are you in the Livestock Business or the Meat Business?

Do you want to raise and market meat products? Or would you rather raise animals and market them at a premium without having to market meat? This workshop will walk through the production, processing and marketing considerations for ranchers who are considering marketing meat directly to customers.


The Cost of Adding Value – Does Marketing Meat Make Economic Sense?

Can you actually make more profit by selling meat rather than selling live animals? Three experienced producers will walk attendees through economic analyses of selling meat at farmers’ markets, directly to restaurants and through specialty retail outlets.