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Rocklin business gets naming rights to Kings stadium

Venue becomes Sleep Train Arena in November
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The Sacramento Kings and Sleep Train Mattress Centers, based in Rocklin, on Monday announced a new, multi-year strategic marketing partnership to include venue naming rights for the Sacramento Kings home arena, host to hundreds of events annually – headlined by NBA basketball, high-profile concerts, family-themed shows and cultural experiences.

"On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders and an unwavering commitment to community involvement."

Founded in Sacramento by Northern California native Dale Carlsen, employee-owned Sleep Train is routinely ranked as the top mattress retailer on the West Coast.

"We are pleased to partner with the Sacramento Kings," said Carlsen, founder and CEO of Sleep Train. "Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events."

From the day it opened its first store in 1985, Sleep Train has been dedicated to supporting the community. Today the company sponsors various music venues on the West Coast and its award-winning Sleep Train Foster Kids program provides essential material items like clothes, shoes, school supplies, pajamas and gifts during the holidays to the area's 60,000 foster children.

The alliance will continue to emphasize each organization's belief in charitable outreach – collaborating on numerous programs aimed toward improving the lives of those less fortunate throughout the Sacramento region. For Sleep Train, this partnership will create new opportunities for the company to collect important donations as well as allow area foster children to attend Kings games.

Opened in 1988, the soon-to-be-named Sleep Train Arena will host more than 200 events and serve nearly 2 million guests annually. The venue officially becomes Sleep Train Arena in November. Financial terms of the partnership were not disclosed.