Rocklin business plays tag

Personalized keepsakes made instantly
By: Amanda Calzada, Placer Herald correspondent
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Learn more about Photo Fun Tags and Elephant Ideas at

An idea clicked for entrepreneur Larry Osborne when he realized the value in the clicking of the camera on a phone.

“I thought that the process of taking a picture, adding words, ordering and paying all without leaving your phone would be fun. In today’s instant ‘right now’ world, it seemed to make sense to combine all these steps,” said Osborne, whose company, Elephant Ideas, has been involved in tag design, production and distribution since 2000 through its website

His idea, Photo Fun Tags, was a “natural progression” for his company, given he had been making identification tags for more than 10 years. He said he likes that the product supports the convenience of photos staying on mobile devices.

Photo Fun Tags, designed specifically for a mobile phone, also can be ordered from a desktop, laptop or tablet. Pictures formatted as a .jpg can be uploaded to from any of those devices to be printed on the tag.

The whole order process is designed to be carried out on the phone. The entire focus is a colorful, durable tag result.

The basic tag is a white plastic tag with a hole punched at the top. An attachment, like a metal key ring, 30-inch neck chain, wrist strap, wrist coil or leather luggage strap, is also provided at no additional cost. Shipping is free.

A popular demand for photo fun tags, Osborne said, are parents ordering identification tags for children when going to Disneyland in case of separation. The use, he said, is a “great way” to combine the need for ID with a fun image so kids can see it as a “fun tag” with an identification purpose.

Elephant Ideas suggests six lines with a 25-character and spacing limit per line for word personalization

In addition to being a keepsake or commemorative tag, the tags can also be used as an “in case of emergency” medical alert.

Rocklin schools and nonprofit entities interested in fundraising with photo fun tags can visit

Elephant ideas also offers tags for larger-quantity programs that utilize QR cods and texting options. The organization has recently worked with Rocklin Public Safety Volunteers and Rocklin Residents Unite for Fido dog park.

Osborne set up a QR code on the side of the park so that visitors can visit the mobile website on their phones and connect with the sponsors of the park. He also printed the QR code on the front of the tag so people can use the other side of the tag as an identification tag for their dogs.

The tag allows people who are not at the park to scan the QR code that they would find at the park. RRUFF has been using the tags and handing them out at events for roughly six months.

“They are small, easy to use, good quality, and they are very innovative,” said RRUFF President Vicki Curtis, who added the tags have helped promote community awareness and responsibility by helping dog owners enhance safety when they are out and about.

Vice President Debbie Hayes likes that the tags help smaller business advertise.

“We are joining the tech world here at RRUFF and Larry makes that possible,”
Hayes said.

Osborne uses his tags for luggage, ties them to his shoes when he runs and cycles and attaches them to his keys. He personalizes his tags with photos of his grandchildren and his favorite inspirational Bible verses.

He likes that people find the tags to be “valuable items in their daily lives” and also enjoys gifting and sending the tags to other people.

“I have had an opportunity to talk to my customers,” said Osborne, who has shipped tags all over the world. “I know from these conversations that everyone who orders a tag has a specific, important reason for ordering the tag. Therefore, I know I have provided a value and filled an important need. That’s satisfying.”