Roseville Parks, Rec and Libraries Department sets pricing to ensure access

Director: new pricing intended to make programs, services affordable to all
By: Sena Christian, Staff Reporter
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Action Taken

Here’s a look at some other items approved during the April 17 council meeting:

Fiddyment Road widening project: The city’s capital improvement program calls for Fiddyment Road to have six lanes from Pleasant Grove Boulevard to Baseline Road. A completed project has widened the road to five lanes. The sixth lane will be constructed by the Sierra Vista Specific Plan developers. The construction cost was $2.6 million.

Street closure: The Veterans of Roseville and Roseville Historical Society will hold a Memorial Day ceremony from 2-3:30 p.m. Monday, May 27, which means Vernon Street will be closed to vehicle traffic between Folsom Road and Lincoln Street.

Dry Creek Wastewater Treatment Plant roof rehab: The roofs of six plant buildings will be rehabilitated by D7 Roofing Services, Inc. for $145,238, plus a 10 percent contingency. The project is jointly funded by the city and other South Placer Wastewater Authority Regional Partners. Roseville’s share is 62.3 percent.

Vehicle purchase: The city’s wastewater collections division will purchase a Ford Explorer, and outfit it with equipment, for $32,500.

Roseville Transit fleet replacement: The city will purchase four replacement buses for under $400,000 each, and establish a plan to provide direction for Roseville Transit to operate for several years without major changes, and will maintain a reserve in each area of service and will help prevent vehicle maintenance costs from rising as might occur with an older fleet.

~ Sena Christian

Roseville’s Parks, Recreation and Libraries Department has set a pricing policy to ensure all citizens have equal access to public programs and services, according to a city official.

The goal is also to balance user fees with taxpayer investment for the city’s programs, services and facilities, according to department Director Dominick Casey. The Roseville City Council unanimously approved the new pricing policy at the April 17 meeting. Mayor Susan Rohan was absent.

“We recognize not everybody has the same ability to pay for our programs and … our priority is access. We want to make sure there is access to programs,” Casey said. “So, we offer a variety of scholarships and free programs.”

To set the pricing, department staff looked at resident status — Roseville residents get reduced rates in some cases — different fees based on age, preferential pricing for facilities where the city wants to increase attendance, current admission fees and more.

To establish prices, staff used a formal: They first identified the program or facility, calculated direct and indirect costs, applied a cost-recovery goal, applied a fee and then compared the fee against the industry average.

The city also hosts, in partnership with other organizations, several events throughout the year that serve as fundraisers for the department and helps discount fees or make certain programs free.

“I just wanted to compliment you and your staff for putting this together,” said Vice Mayor Carol Garcia, in response to the new pricing policy.

According to Casey, currently 56 percent of his department’s revenues are recovered from fees and other programs.