Friday Nov 23 2012
Shop mom-and-pops on Small Business Saturday
By: Krissi Khokhobashvili, Placer Herald and Press Tribune editor
Focus on local as Rocklin stores offer discounts
Sandwiched in between Black Friday and Cyber Monday, Small Business Saturday gives family-owned businesses the chance to show that they can compete against the big guys.
While Small Business Saturday began as an event sponsored by a big business, American Express, it has grown since its inception in 2010 into a shopping event that last year drew more than 100 million people to independently owned businesses, according to AmericanExpress.com.
The company offers members the opportunity to receive a $25 statement credit when they enroll their eligible American Express card and then use it to spend $25 or more at a qualifying small business Nov. 24. Limited enrollment is open through 11:59 p.m. Nov. 24.
For Ryan Austin, who owns Austin Satellite at 3101 Sunset Blvd., promoting independently owned businesses is an important thing to do all year long.
“It’s always good to support your local small business, because that actually is helping out a family,” said Austin, who is married with two daughters.
Austin opened his business in July of this year to offer customers another option for their satellite service. He’s an authorized Dish Network dealer who does installation and TV mounting, and features the only showroom in South Placer where people can see the newest equipment that Dish has to offer.
For Small Business Saturday, Austin Satellite will offer a $50 instant credit. That means that if someone signs up for a package that costs $34.95 a month, he explained, their first month would be paid for, with some going toward the second month.
Cris Perring, who owns Varied Treasures (4157 Rocklin Road) with her husband, Jeff, explained that events that focus on small businesses are a great way to remind people that they can offer competitive pricing.
“I’m just a good bargain hunter,” said Perring, who hunts for treasures at auctions, estate sales and online. “I could mark them up higher, but I try to keep good prices for our customers.”
Varied Treasures is a “boutique thrift shop” offering vintage clothing and decor, restored furniture and new items such as handmade jewelry.
Perring said that for Small Business Saturday she’ll offer a 15 percent sale storewide, and will bring in some extra items for the holiday season.
“I think it just reminds people we’re here,” Perring said of Small Business Saturday. “I think once they get into small businesses, they realize how unique some of our items are, our products that they can buy – a lot of handmade things that they may not be able to find somewhere else.”
Good to know
Learn more about Small Business Saturday, and find a list of eligible small businesses in Rocklin, at www.shopsmall.com.