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Shop sells more than just furniture – art, design ideas

By: Lauren Gibbs, The Placer Herald
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At D’vine Furniture and Design in Rocklin, customer service is their No. 1 priority. From the free design consultation each customer receives to the ability to custom order furniture, it’s all about the customer at the recently opened store. “If a customer wants something, we’ll find it,” said Monte Montalbano, general manager and owner. Montalbano owns the store with three other men – Dan Flannery, store manager, Ron McClelland, operations manager and Armando Rocha, executive designer. Combined, they have more than 125 years of experience within the furniture business, Montalbano said. In addition to putting customers first, it’s also an atmosphere of low-pressure sales. “Our whole thing – we’re no high pressure, we’re all relaxed,” Montalbano said. Couches, loveseats, mattresses, tables and chairs fill the 6,700-square-foot space. The artwork of Suzanne McClelland decorates the walls and is up for sale. Not only does the showroom double as a gallery, a portion of it is devoted to a design studio. Fabric swatches hang on the wall and Rocha is available to assist customers with their needs, whether it’s picking a paint sample, finding a cabinetry company or coming to your house to measure the space and shopping for your room needs. “We don’t do things by the book, but by the customers,” Rocha said. Also in the works is for design students from the International Academy of Design and Technology to hold internships at the shop. The students will be able to assist with color boards displaying inspiration for a room, floor plans and color selections. D’vine Furniture opened its doors mid-October in a shopping center hit hard by the economy. But Montalbano said business has been good from the start. Part of that may be because of their large price range. “We don’t work on regular retail price – we don’t need that type of mark-up to be successful,” Montalbano said. They work with local vendors, such as Mark Henry, and are able to get lower prices because they go through local vendors. “They’re willing to work with us,” Montalbano said. The D’vine team also lives locally. Montalbano lives in Roseville and is a former Rocklin resident, while the other owners also live in nearby cities. “This area is just great – we love this area,” Montalbano said. D’vine Furniture and Design Where: 6815 Lonetree Blvd., Rocklin Hours: 10 a.m. to 8 p.m. Monday through Friday; 10 a.m. to 6 p.m. Saturday; 11 a.m. to 5 p.m. Sunday Contact: 259-1701