Twelve Roseville businesses fined for selling alcohol to minors
A recent crackdown on stores and restaurants selling liquor to teens spurred citations for 12 Roseville businesses.
According to the California Department of Alcoholic Beverage Control, state agents, Placer County Sheriff’s deputies and Roseville police conducted a series of operations with teenage “decoys” in the area between August and December 2012. John Carr, an ABC representative, said the sting involved minors walking into each business while secretly being monitored by a nearby undercover law enforcement officer.
“The officers are there for the decoys’ protection,” Carr told the Press Tribune. “You’d be surprised how close we stay to them while all this is going on.”
Once inside the business, the decoys attempted to buy alcohol.
During the various operations, 12 Roseville businesses were cited for selling to the decoys. The ABC identified them as Discount Liquor at 1811 Douglas Blvd., 7-11 at 200 South Cirby Way, the AM/PM at 998 Riverside Ave., 7-11 at 604 Riverside Ave., Round Table Pizza at 4011 Foothills Blvd., Mountain Mike’s Pizza at 3989 Foothills Blvd., Sky Sushi at 7456 Foothills Blvd., Shell Gas at 3998 Foothills Blvd., Beach Hut Deli at 7456 Foothills Blvd., Denny’s café at 120 Vernon St., The Vernon Street Grill at 211 Vernon St. and the AM/PM at 999 Washington Blvd.
The decoy operations also resulted in 12 businesses in Rocklin getting fined for handing over alcohol to teens.
Carr said the penalty for a business selling to minors is a minimum fine of $250. ABC also has the power to issue heftier fines, as well as suspend or revoke a company’s liquor license. The recent sting was funded by a special grant to ABC from the National Highway Safety Administration.
ABC Director Jacob Applesmith called the compliance checks in Placer County a step that is necessary for public safety.
“Keeping alcohol out of the hands of youth is a huge priority for ABC,” Applesmith said in a statement. “Those under 21 suffer a higher rate of drunken driving fatalities than the general adult population.”
While most businesses hit with fines over selling to teens won’t like the publicity, Carr stressed the conditions of the grant dictate that ABC make the results of each operation public.
“It’s one of the duties of the grant,” he explained, “You have to tell the community what you’re doing.”