Well-known Placer nonprofit gets a new name

By: Staff report
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A Placer County nonprofit known for standing up for victims of domestic violence has adopted a new name.

PEACE for Families will now be known as Stand Up Placer.

The organization, which offers a crisis line and an emergency safe house, needed an “empowering” name to convey its mission, according to a release issued today.

“Stand Up Placer provides a better platform to show local businesses and residents how their support of our organization saves the lives of those utilizing domestic violence and sexual assault assistance,” said Ron Lawrence, Stand Up Placer board president and Rocklin chief of police, in the release.

For nearly 35 years, PEACE for Families has worked to empower survivors of domestic and sexual violence to heal from trauma and create new lives of strength and self-sufficiency, according to the release.

The new name was unveiled during the Oktoberfest fundraiser Friday in Loomis.

“We encourage the community to embrace this new name,” Lawrence said. “Stand up with us as we inspire survivors and our community to support one another in a shared commitment to safety, self-sufficiency, and strength in Placer County.”