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Wholesale marketing workshop featured at PlacerGROWN Farm Conference

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PlacerGROWN Farm Conference

When: 8 a.m. to 3 p.m. Saturday, Jan. 26

Where: Lincoln High School, 790 J St., Lincoln.

Cost: $40 if attendees pre-register by Jan. 18; $50 after that date.

Info: Details for admission and registration are available at the PlacerGROWN website at www.placergrown.org. More conference information is available at www.ucanr.org/sites/pgffc/.

Have you ever considered or wondered about wholesale marketing? The PlacerGROWN Farm Conference will feature a comprehensive workshop to help attendees understand the opportunities and challenges with wholesale marketing.

The theme of the 2013 PlacerGROWN Farm Conference is “Survive and Thrive.” This conference will be held Saturday, Jan. 26, at Lincoln High School. The conference is co-sponsored by UC Cooperative Extension and PlacerGROWN. Additional support is provided by USDA Risk Management Agency and California Specialty Crops grants.

Wholesale marketing presents many opportunities for producers in the counties foothill region. The majority of farms in Placer and Nevada counties engage extensively in forms of direct marketing as a way to reduce risk and secure high retail prices, yet many are also becoming aware of the value of wholesale outlets as a way to increase overall sales and profitability. The benefits of wholesale marketing include being able to simplify the operation, reducing labor costs, engaging in a more predictable market, potentially increasing profitability and developing outlets for excess produce.

In this workshop, presenters will discuss the various opportunities, characteristics and risks associated with wholesale sales to restaurants, grocery stores and wholesale distributors. Attendees will also explore the necessity of knowing costs of production for a given crop and how to use this knowledge when engaging with wholesale markets. Two farmers will discuss their experiences with wholesale marketing to various outlets. They will share their reasons for selling wholesale, how they determine which crops to sell this way and the risks and rewards of engaging in wholesale marketing.